the football academy
For Moscow's 1,300,000 kids, there were:
2,000 neighbourhood sports clubs
Randomly chosen coaches:
Tough treatment, motivation by result.
350 fitness centres
Expensive membership;
Emphasis on indoor sports.
100 professional sports schools
High incidence of injuries;
Extreme stress.
To make a difference, in summer of 2013 we have created our football academy
Three years ago my two sons, who were 5 and 8 years old at the time, asked me where they could learn to play football. They didn't want to become professional football players. They just wanted to learn how to kick, pass and manoeuvre, so they could compete on equal footing with other kids in the yard.

When I started looking for a school to send my kids to, I was befuddled by what I found out. Apparently, all youth sports schools in Moscow and beyond, from neighbourhood clubs to professional football schools (Spartak, CSCA, Dynamo, and others), practiced the same approach to training: they take children aged 7 to 9, expose them to maximum physical stress and psychological pressure 3-4 hours a day, 5 days a week, and see who endures.

Only the toughest kids will stick with it until the age of 14-16. These are the kids who didn't break and have the potential to make it big-time. Those who cannot take it, who get injured or otherwise fail, quit of their own accord.

Vladimir Dolgiy-Rapoport,

safe football training for kids, both useful and fun

coaches selected through careful screening, and trained at our in-house coaching facility

mixed boy and girl groups, as per UEFA rules

over 400 kids aged 2 to 14
#tagsport Football Academy is the only school in Moscow where professional coaches will work with any kids irrespective of their ability, skills, their physical or psychological peculiarities. We believe that football training should be available to all, while achievements and rewards are individual.

We currently have upwards of 400 kids aged 2 to 14 in training. We have 26 coaches. In addition to the amateur groups, we have two advanced training groups for the ages 7-9 and 10-12. They go to live-in training camp, they play tournaments and they win.

Moreover, #tagsport is the only school in Russia that will teach football for kids with special physical or psychological needs. We try, as much as we can, to include children with special needs in the general groups.


Our awards
Prize-winner of KidsReview in SPORT category.
StartUp professional children's awards laureate.

Best children's project, according to Afisha Magazine.
Best environment for children, according to Kommersant Weekend.

Best sports centre in Russia in the Popularization and Promotion of Children's Sports category, 2015 Sports and Russia Awards.
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